WhatsApp Business app or WhatsApp API – which one is for your business? We will talk about the major differences between the two in the next section to help you decide which one is better for your business. This was done with an aim to provide medium scale businesses and large enterprises with the functionalities to integrate WhatsApp business with their CRM, automate processes and messages through their existing tech stack, have unlimited broadcast messages, assign repetitive tasks to bots, use contacts from their own databases instead of relying on phone contacts, and much more. In 2018 WhatsApp also released WhatsApp APIs. It has all the features of normal or consumer WhatsApp messenger, along with features like quick replies and labels to help businesses automate, sort, and quickly respond to customer messages. WhatsApp Business is a free to download app that was built to help micro-size businesses communicate more efficiently and securely with their customers. ![]() How to create a product catalog on WhatsApp business.WhatsApp Business features and how to use them. ![]()
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